Silk Factory x Samsung TV Plus | Channel Re-brand
Moving from R&D to full relaunch in just six months, the rebrand of five Samsung TV Plus channels leveraged the latest 3D and AI animation tools to forge unique, cutting-edge identities for each channel.
Endless possibilities
As Executive Producer at Silk Factory, I supervised a multidisciplinary powerhouse of designers, animators, tech artists, editors and sound experts to redefine the visual identities of five Samsung TV Plus channels. To achieve the project’s overarching concept of ‘Endless Possibilities’, five 90-second animations were created. Taking the viewer on a journey, exploring each unique environment of Comedy, Crime, Entertainment, Wild Planet, plus a seasonal Xmas pop up channel.
I led the project from R&D through to the production of the five animations. The project fused established workflows, including Photoshop, C4D, Blender, and After Effects, with emerging AI tools like Runway, pushing technical boundaries to deliver production-ready files in under six months. Crucially, my role also included de-risk, ensuring all workflows were fully tested and compliant from a legal perspective.
