Edelman x ASICS | CES Innovation Lab
As Senior Producer at Edelman, I led the end-to-end production of ASICS’s Innovation Lab activation at CES 2020, transforming the brand’s Institute of Sport Science research into an immersive, hands-on experience for the global tech and sports audience.
Working closely with ASICS’s R&D team and technology partner no new folk studio, the installation showcased live demonstrations of smart footwear embedded with ORPHE TRACK sensors, giving visitors real-time data feedback and insight into the brand’s energy-return technology.
My role spanned concept development, partner coordination, technical production, and on-site delivery, ensuring every element from interactive demos to AV synchronization ran seamlessly within the fast-paced CES environment. I oversaw fabrication and integration partners, managed the booth’s flow and experience design, and worked with Edelman’s PR and content teams to extend the activation beyond the show floor through social-first film and media assets.
The Innovation Lab was recognized as a standout moment for ASICS at CES, positioning the brand as a leader in performance technology and translating years of scientific research into an engaging public experience that captured media attention and consumer curiosity alike.
