UNIT9 x Virtue | Coca-Cola Dreamworld AR
As Executive Producer at UNIT9, I led the production of an ambitious, music-driven AR experience for Coca-Cola, celebrating the launch of their limited-edition flavour, Dreamworld, in partnership with the iconic Tomorrowland festival.
The experience invited users to step through a magical portal into Dreamworld, activated directly via QR code on the can. Once inside, they journeyed through three interactive, music-reactive levels, each designed to immerse players deeper into a surreal, audio-visual playground. By tapping on floating objects in sync with the beat, users could influence the world around them — unlocking dynamic visuals and rhythm-based rewards as the environment evolved in real time.
Delivering this project required tight technical execution. We developed a fully synchronised, game-like AR experience, optimising high-fidelity 3D animation and ensuring zero-lag responsiveness across a wide range of mobile devices. The experience needed to be globally accessible, instantly launchable via WebAR, and robust enough to perform in diverse mobile environments — all while preserving the brand’s immersive, dreamlike aesthetic.
This project brought together game mechanics, real-time music synchronisation, and immersive storytelling to create a truly multi-sensory brand experience — one that captured the playful spirit of Coca-Cola Dreamworld and the energy of Tomorrowland, all through the lens of augmented reality.
