The experience invited users to step through a magical portal into Dreamworld, activated directly via QR code on the can. Once inside, they journeyed through three interactive, music-reactive levels, each designed to immerse players deeper into a surreal, audio-visual playground. By tapping on floating objects in sync with the beat, users could influence the world around them, unlocking dynamic visuals and rhythm-based rewards as the environment evolved in real time.

Delivering this project required tight technical execution. We developed a fully synchronised, game-like AR experience, optimising high-fidelity 3D animation and ensuring zero-lag responsiveness across a wide range of mobile devices. The experience needed to be globally accessible, instantly launchable via WebAR, and robust enough to perform in diverse mobile environments, all while preserving the brand’s immersive, dreamlike aesthetic.