Avant Garde x Miele for EuroCucina (Milan Design Week)
An immersive exhibition stand for Milan Design Week 2026, using a large-scale kinetic design that captivated visitors, leading them on a journey to discover Miele's latest appliances.
Designed to move with you
As Digital Producer / Project Manager for brand experience pioneers Avant Garde, I led the production of several high-impact digital touchpoints across the Miele stand for Milan Design Week.
Reflecting Miele's intuitive, human-centric philosophy, the stand seamlessly integrated cutting-edge technology to dynamically respond to visitors as they moved through the space.
Based around Miele’s ‘Design to move with you’ concept, I managed the end-to-end delivery of multiple complex installations, including:
A large-scale, immersive entrance tunnel and wall that welcomed attendees into the space.
Two innovative hologram windows created using LED mesh.
A prominent LED wall seamlessly integrated around a physical steam drawer installation.
A dynamic, live show-cooking display.
Reflecting Miele’s vibrant red branding, the kinetic welcome tunnel ebbed and flowed with a seamless, wind-like motion. On the exterior of the stand, innovative hologram windows offered glimpses into different stages of life, blending digital storytelling with transparency that allowed passersby to peer directly into the space.
Moving further into the exhibition, the Steam Drawer wall illustrated the product's advanced functionality through captivating, abstract imagery. The installation beautifully visualised the elemental transitions of water turning into steam, alongside the dynamic thermal processes occurring inside the appliance.