Visualise x Wasserman | Kia EV6 Virtual Showroom
As Senior Producer at Visualise, I led the production of a fully interactive 3D web experience to support the global launch of Kia’s flagship electric vehicle, the EV6. Designed to showcase the car’s innovation and luxury, the virtual showroom offered users an immersive and intuitive way to explore the EV6 from anywhere in the world.
At the heart of the experience was a high-fidelity 3D model of the EV6, developed using a combination of high-poly assets and studio photography, all carefully optimised for smooth performance across web browsers. The car was placed within a custom-designed 3D environment, with two adjoining spaces dedicated to exploring key features such as long-range battery technology and advanced safety systems like automatic braking.
Users could navigate freely through the space, engaging with interactive hotspots to learn more about specific design elements, specs, and innovations. The journey began with a cinematic opening video, setting the tone for the experience and introducing users to Kia’s forward-thinking design language.
This project combined 3D visualisation, web development, and user experience design to create a seamless and engaging digital destination — transforming how Kia connects with modern, tech-savvy car buyers and positioning the EV6 as a bold step into the future of electric mobility.
