Visualise x Louis Vuitton | Zoooom with Friends AR
As Senior Producer at Visualise, I led the end-to-end production of an ambitious AR experience for Louis Vuitton, bringing Virgil Abloh’s playful Zoooom with Friends universe to life in a new and immersive format.
The experience was designed for Louis Vuitton’s flagship Vendôme store in Paris, and integrated directly into the Louis Vuitton app (iOS and Android). Using a combination of advanced image recognition and location-based tracking, we anchored Abloh’s characters to the physical architecture of the building — allowing them to interact with the façade in dynamic, unexpected ways. Characters climbed from windows, peeked from ledges, and emerged playfully into the user’s environment, blurring the line between physical space and digital storytelling.
The narrative culminated on the rooftop of the store, where the full cast of characters assembled to perform as a band — a joyful, musical finale that transformed the historic Parisian building into a stage, before the characters fell away and vanished from view.
This project combined cutting-edge AR technology with the bold creative vision of Virgil Abloh’s Louis Vuitton collection, offering visitors a playful, site-specific experience that reimagined how fashion, art, and architecture can coexist in digital space.
