Avant Garde x Renault | Maison Renault
Maison Renault took over London’s Future Stores with an immersive, high-tech brand activation celebrating the bold arrival of the Renault 5 Turbo 3E.
Celebrating a mini supercar
The 9-day activation on London’s Oxford Street gave over 10,000 visitors the chance to experience the limited-edition ‘mini supercar’ alongside the latest additions to Renault’s all-electric lineup. As Digital Producer / Project Manager for brand activation specialists Avant Garde, I led the production of more than 10 minutes of custom LED content.
Spanning four distinct "car worlds" - Renault 5, Renault 4, Twingo, and the R5 Turbo 3E, the visual program combined existing campaign videos, 3D assets, and custom graphic treatments. To maximize the vast, high-impact canvas of Future Stores, we engineered a seamless transition strategy between each world, delivering a continuous and captivating journey for attendees.
The activation also included a Renault 5 Turbo 3E driving simulator, live performances, and other interactive elements.
