UNIT9 x 180NY | Slim Jim Meataverse
As Executive Producer at UNIT9, I led the end-to-end creative and digital-platform delivery for the Slim Jim “Meataverse” campaign. We created the original concept, developed the branded website experience and orchestrated a major Web3 activation that brought the snack brand into the metaverse.
From ideation through execution, my responsibilities included driving the strategy, overseeing multidisciplinary teams (creative, UX, UI, development, game mechanics), and coordinating technology partners to ensure seamless integration of NFTs, blockchain access, and community engagement.
The result was an immersive digital ecosystem where fans generated free “GigaJim” NFTs, took part in a dynamic, procedurally generated avatar experience and entered a fully branded metaverse hub rich with customization, competition and long-term utility.
On the website front, we built a bespoke platform that handled user onboarding (including wallet creation and gas-fee coverage), avatar generation via the “Meaterializer” engine, and leaderboard functionality to drive engagement and reward participation.
Working at the intersection of brand, technology and audience, we helped transform Slim Jim’s digital presence into a next-gen experience that generated buzz, fostered community and elevated the brand into a space that blends physical snack culture with digital collectible culture.